Are you looking for a domain name?
Like the physical address of a business, domain names are the “digital” address of a business on the internet. Computers process IP addresses assigned to domain names to re-direct customers to the business website. Choosing a domain name may seem like a formality, and you might want to move to other operations of your business quickly, but the selection of the right domain name matters a lot. If you are looking for a domain name, read ahead.
Relevancy to Your Business
A business that sells sports equipment must have a term that describes its association with the sports industry. A good business name must feature your products and services. Vague domain names that do not capture the essence of your business may create a negative reputation.
SERP –– search engine page results –– must be taken seriously. What this means is that you can experiment with your domain name on Google and other search engines. Check for links that are displayed through a query containing your domain name. If you find too many popular and SEO-powered websites, then continuing with the same domain name may not be a wise decision. Instead, modify it slightly so your domain name can rank better and achieve greater marketability.
Internet users are lazy and do not have much patience when they type a website in the address bar. A domain should be simple. Consider two businesses selling office supplies. They are named ABC and XYZ respectively. ABC decides on a domain titled: “ABCthebestofficesupplies.com”, while XYZ finalizes: “XYZoffcsup.com”. Now, any potential client will find it easier to type XYZ’s website address because it has considerably fewer characters than ABC’s.
Say No to Numbers and Hyphens
When clients hear websites with numbers, they do not know if a number is to be typed in strings or in the numeric form. Think of an example where you have a business that sells desktops PCs and you set “desktop4you” as their domain name. You may add “4” instead of “for” to make your domain name shorter, but numbers complicate things, especially when anyone hears your website.
The confusion for clients in writing a number or string can cost priceless internet traffic. Likewise, hyphens and dashes are other characters that are best kept away from a domain name’s content.
Results from keyword research are valuable. Incorporate your domain name with keywords so search engines can rank it higher than your competitors. However, due to the importance of search engine optimisation practices, you may make a huge list of keywords to be adopted by others. Hence, this research may not be too easy, and you might require the services of an expert.
Sometimes, users indulge in irresponsible practices and do not engage in relevant research. As a result, domain names with copyright issues may be unknowingly selected. Such names may not only result in the permanent loss of your domain name, but it may also go on to generate legal issues for your business. You have to ensure that the choice of your domain name does not violate a copyright.
The competition in acquiring domain names is considerably tough, and countless domain names are purchased daily. In case you are confused with acquiring a domain name, contact Cloud4Sure so we can present you with a list of best domain names. A right domain name can instantly give you a competitive edge over your rival businesses.